Removing the clunk from earning high paying crypto yields
Removing the Clunk
Simplicity is the one-stop shop for people looking to gain access to crypto yields without the hassle of understanding the tech.
The user experience for onboarding into crypto is not suited for mainstream adoption – most experiences are clunky, confusing, and only fit for crypto-natives. Yet, most of the world is looking from the outside in on the yields crypto assets are generating, from price volatility to DeFi strategies, and they want in – but they don’t know how.
Mission
Our mission is to make access to crypto yield generation easier for you and us. With Simplicity, investors can easily turn their dollars into crypto yields and back, all in one place, removing the clunk and empowering individuals to take part in the next wave of financial innovation.
The Opportunity
DeFi growth
DeFi grew by 47% in 2021 to $170 billion in LTV
Untapped
Only a small percent of investors in the United States have participated in DeFi
Complex
It is still complex and confusing for the average person to invest in DeFi.
Team
Who We Are
We are a team of technologists and business experts passionate about making crypto easier and more accessible. We have held senior positions in some of the largest financial companies in the world and have deep expertise in DeFi, Web 3 protocols, consumer behavior, and UX design.